Pimlico · Est. on John Islip St.

The neighbourhood vape boutique

Curated devices, hand-picked liquids, and honest advice from people who actually vape.

★ 4.9 average rating “Best vape shop in central London” — Aisha M. 200+ e-liquid flavours in stock Open 7 days a week “Genuinely helped me quit smoking” — Tom R. Free coil setup with every device Westminster · SW1P 4PX “Friendly, patient, never pushy” — Daniel K. ★ 4.9 average rating “Best vape shop in central London” — Aisha M. 200+ e-liquid flavours in stock Open 7 days a week “Genuinely helped me quit smoking” — Tom R. Free coil setup with every device Westminster · SW1P 4PX “Friendly, patient, never pushy” — Daniel K.
What we do

A small shop with a surprisingly deep bench.

Whether you're walking in for your first pod kit or chasing a niche replacement coil, we keep the right things in stock and explain them in plain English.

01

Pod Systems & Starters

Pocket-sized devices that simply work — perfect first step away from cigarettes.

02

Sub-Ohm & Mods

Builders, hobbyists, cloud chasers — we stock the kit and know how to set it up.

03

200+ E-Liquids

Tobacco, menthol, fruits, desserts. Hand-picked brands, sample before you commit.

04

Stop-Smoking Guidance

We'll match nicotine strength, throat hit and flavour to your habit — patiently.

05

Coils, Pods & Spares

Every consumable for every popular device, always in stock behind the counter.

06

Trade-Ins & Repairs

Battery faults, dead pods, lost bits — bring it in, we'll usually fix it on the spot.

Why Pimlico picks us

The kind of shop where the owner knows your name.

Independent. Local. Run by people who care more about getting you sorted than shifting stock.

4.9★
Google rating
Across years of reviews
200+
E-liquid flavours
Curated, never random
7
Days a week
Sun–Sat, walk in any time
100%
Honest advice
No upsells, no pressure
Word on John Islip St.

Five-star service. Honest advice.

4.9 / 5 on Google

Real reviews from neighbours, regulars, and first-time visitors who walked through our door.

"Wandered in totally clueless and walked out with the perfect device. They even set everything up for me at the counter."

A
Aisha M.
Verified Google review

"Three weeks smoke-free. The owner spent half an hour finding the right nicotine strength — refused to sell me anything I didn't need."

T
Tom R.
Verified Google review

"Best vape shop in central London. Friendly, knowledgeable, never pushy. They actually remember regulars."

D
Daniel K.
Verified Google review

"Bought my first pod kit here a year ago, still come back monthly. Tasting bar is brilliant for choosing flavours."

P
Priya S.
Verified Google review

"Stopped in for a coil and ended up chatting for twenty minutes. Properly nice people who genuinely love what they do."

M
Marcus J.
Verified Google review
Find us

Pop in. The kettle's on.

We're a two-minute walk from Tate Britain, tucked between Pimlico and Westminster.

10B John Islip St, London SW1P 4PX
United Kingdom
Opening hours

This week at the shop

  • We're open right now — walk in any time. Last entry 15 minutes before close.
Ready when you are

Stop in today —
leave with the right kit.

Five minutes of honest advice beats five weeks of guessing. We'll get you sorted.